U.K. Music Label Creates a Vinyl-MP3 Hybrid

From an article in Wired (emphasis is mine):

The records are beautifully packaged, double-weight vinyl discs that come with a unique code. With the code, buyers can download an unprotected, 320Kbps MP3 version of the music, to use however they like.

Publishing MP3s without the technology for digital-rights management was a deliberate choice. First Word cofounder Aly Gillani explains the DRM-free approach in terms that echo those of consumer advocate. "Once a customer has paid for the track they should be free to play it in any player," he says. "Making a legal, paid-for version of the file less useful than a copied or pirated one doesn't make sense."